Challenge
Many school districts across the country have requirements set by the state or local government to reduce energy usage as a part of overall state energy reduction goals. These energy reductions are typically achieved one of two ways: demand reduction (energy efficiency) or energy supply (green energy). Constellation was one of the only full service providers, meaning they do both reduction and supply. Our job was to create a campaign that let the districts know about the benefits of Constellation’s solutions.
Insight
Thinking about energy costs adds extra stress to administrators that would rather be worried about educating students.
Idea
Let us handle both sides of the equation
We used the visual style and language of education to show that by implementing Constellation’s full-service solution you wouldn’t have to worry about energy anymore. Administrators can go back to worrying about students instead.
Results
- Traffic and inquiries increased to the landing page