Challenge
Gilly’s Craft Beer and Fine Wine came to us with an idea. They wanted to put together an annual neighborhood event that would be fun for the whole family. They would bring together 6 local breweries and have DJ’s, games, food and prizes with 10% of the profits going to the Foundation Fighting Blindness’ Vision Walk. Our job was to come up with a name and brand that would engage the neighborhood and make the event sound as cool as it was going to be.
Insight
Beer festivals are fun…don’t take it too seriously.
Idea
Celebrew
We named the event Celebrew, it captured the idea of a celebration with brew and has the flexibility to be used with different themes every year. For the inaugural Celebrew we developed iconography of an octopus with 8 legs, one each for the things that make Celebrew great: 6 local brewers, food and music.
Results
- Over 230 attendees
- Over $1,750 raised for charity
- Over 4K social media reach