Challenge
NOAH Association Management Software (AMS) has been around for 35 years and has successfully developed a niche as a full-service software provider to mid-sized associations across the country. As new competitors have entered the marketplace they have struggled to explain what they do and how they’re different. Our challenge was to clarify the positioning and create a memorable brand.
Insight
Having a lot of features is important, but what mid-sized associations really care about is how the company ensures that the product works for them.
Those in the know use NOAH
We positioned NOAH AMS as the secret of association directorss' success. By using NOAH they were free to do the more important parts of their jobs.
